Integrating Local Wisdom and Social Innovation in Community-Based Tourism Development in Pekalongan, Central Java
Keywords:
Community-Based Tourism, Local Wisdom, Social Innovation, Batik Heritage, Pekalongan, EmpowermentAbstract
Purpose – This study aims to explore how local wisdom and social innovation can be integrated into the development of community-based tourism in Pekalongan, Indonesia. The research responds to the need for sustainable tourism models that empower local communities while preserving cultural heritage, particularly in regions rich in traditional batik craftsmanship.
Design/methods/approach – The study employed a qualitative approach using a single case study design. Data were collected through participatory observation, cultural mapping, and in-depth interviews with local stakeholders, including community leaders, batik artisans, and tourism managers. The research focused on identifying the physical and non-physical cultural assets of the community and the forms of social innovation used in tourism development.
Findings – The findings reveal that local wisdom—such as communal cooperation (gotong royong), traditional batik-making knowledge, and historical spatial layouts—plays a central role in shaping tourism activities. Social innovation occurs through collaborative community efforts, digital marketing adoption, and inclusive participatory planning. These strategies have led to increased local engagement, diversified income sources, and enhanced tourist experiences.
Research implications/limitations – The study is context-specific to Pekalongan and may have limited generalizability to other regions without similar cultural or social conditions. The qualitative nature of the research also limits the ability to statistically measure impacts but provides deep contextual insight.
Originality/value – This research contributes to the discourse on sustainable tourism by offering a localized model that blends indigenous knowledge with innovative practices. It highlights how community-based approaches can foster empowerment and cultural resilience in tourism development.
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